How does the image of women displayed in the Cosmopolitan affect the Essay

How does the image of women displayed in the Cosmopolitan affect the self-image of women in the UK - Essay Example ............................................. 5. Conclusion............................................................................................................. REFERENCES LIST OF FIGURES Figure 1: Female Imagery in the UK Cosmopolitan Magazine................................... Figure 2: High Priced Celebrity Fashion Merchandise Imagery................................. ABSTRACT The UK Cosmopolitan provides many different images of what society considers the idealised female form: the slender, voluptuous and high fashion-conscious celebrity often depicted in many beauty-inspired media sources. Through continuous exposure to these images, women are often embattled with a struggle to gain self-image improvements whereby the idealised female form dictated by media sources provides confidence problems to women who have not attained this socially-mandated goal. Research indicates that UK society often believes overweight women or those who are not as outwardly attractive cannot fi nd success or achievement, thereby creating the foundation for anxiety production when women view these images and believe they are inferior to the models illustrated. Empirical research, psychological and sociological theories, and even marketing theories lend support to the notion that women in the UK are dramatically impacted, in relation to their own perceptions of self-image, due to the UK Cosmopolitan. ... This paper focuses on theory and research investigations in an attempt to justify that self-image is negatively impacted through such media depiction of females. The findings of this project indicate that socially-driven ideals, reference group sentiment, tangible anxiety production in the female brain, and advertising influence supporting visualisation in media of the idealised female body contribute most strongly to self-image problems in UK women. How does the image of women displayed in the Cosmopolitan affect the self-image of women in the UK? 1. Introduction The UK Cosmopolitan consists of a variety of media catering to those who maintain a worldview of hedonism, a form of self-indulgence and high-living whereby contemporary ideologies associated with a sense of social superiority, attainment of personal pleasure, and exhibition of outward elegance and modishness are primary social virtues1. There are many other respected definitions of Cosmopolitanism, such as maintaining a be lief that one belongs to the entire world rather than being limited to a singular, national region, as well as maintaining a contemporary type of sophistication and stylishness which makes one high class and socially exceptional. In the United Kingdom, the media magazine Cosmopolitan is a prime example of the aforementioned definitions of Cosmopolitanism which explores such issues as sex, health, fashion, celebrity and beauty enhancement. This media source, among many others sharing a focus on the female target segments, exemplify the notion of Cosmopolitanism by appealing to a contemporary woman consumer who values social conceptions of beauty, vanity and sophistication. The media is a significant source of influence on female Western values in today’s society, illustrating

Case Analysis (Global Management) Essay Example | Topics and Well Written Essays - 3000 words

Case Analysis (Global Management) - Essay Example Instead of attempting to over-reach the company’s total capacity, seeking opportunities to maximize its current market position would be the most appropriate. Why is this? Chabros established a competitive pricing model that was aligned with an acceptable operating margin. Coupled with this competitive advantage, Chabros also maintained a quality-focused customer relationship management process that included flexible payment terms and no requests for letters of credit. This was a sustainable strategy until the global economic recession in 2009 which radically reduced sales in certain subsidiaries. As a proven business model of CRM and the ability to establish very competitive pricing in key markets, the business would only require adjustment of its current sales and marketing strategy to achieve the desired improvements in revenues. With the business always being at risk of changing currency values, market demand, and recessionary concerns, improving capacity would add more expenditures to the operating budget that would not, likely, offset gains by simply improving output capacity for its high revenue-producing production facilities. The most appropriate strategy for Chabros is to pursue a market penetration strategy to achieve its desired results. By maximizing capacity, increases in salaries and other associated labor would be highly detrimental to achieving market success. Chabros was considering entering the Moroccan market as a means of expanding its market presence, however there are factors that could seriously impede progress in finding rapid sales success there. Firstly, tariffs are extremely high on both products, especially veneer, which would have to translate into higher pricing in order to offset these new costs. Add to this a value-added tax rate of 14 percent, it is not likely that the same competitive advantages as related to pricing would work in this market when having to incur all of these